The Catalysts of Change: Empowering Young Professionals to Drive Organisational Social Impact

Dr. Rosette Leung is a Lecturer in the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches various courses, including Marketing Management, Global Marketing Management, Buyer Behaviour, Digital Marketing, and Integrated Marketing Communication. Her research interests span multiple areas, from social media marketing to internet-based relationships.

My Sustainability Goals for 2026:

My sustainability goals are to inspire and equip the next generation with the knowledge, skills, and determination to make sustainable choices and become leaders on fostering a more sustainable future. In addition to my commitment in business case writing about sustainability, innovation and climate change, I hope I can engage in more collaborative efforts with organizations and academics for sharing knowledge and best practices in sustainability.

Bon Cheung is an Assistant Manager of Civic Exchange, focusing on green and sustainable finance market development. He has obtained several professional designations, such as the SCR Certificate from the Global Association of Risk Professionals (GARP), and Green and Sustainable Finance Professional™ from the Chartered Banker Institute (CBI). Moreover, Bon has engaged and published plenty of impactful academic research on green finance development in GBA. Apart from academic development, He has also been invited to be panellist and guest lecturer for talks and lectures in Master level courses related to green and sustainable finance. With these achievements, he was recognised and nominated as one of the representatives of the HKUST to compete for the Oxford Green Finance Prize 2023.

My sustainability goals for 2024:

Bring Theory to Practise, Connect Stakeholders, Facilitate the Low Carbon Transition in the GBA.

Wendy Kwok
General Manager Employee Experience

Wendy is an experienced leader in HR transformation and Employee Experience, and leverages her strength in the areas of Strategic Planning and Change Management with a demonstrated history working in aviation, retail, and various other industries.

She has a wealth of firsthand experience understanding the functions of people and organisation, all of which she accumulated during her time spent in Operations Management, Human Resources, Logistics, Business Development, Strategic Sourcing and Vendor Management.

In her role as General Manager Employee Experience at Cathay, Wendy oversees the design of vision, philosophies, strategies and plans to create a signature employee experience in pursuit of business outcomes. She looks after all functions under Cathay’s People Department’s Centres of Excellence; namely Total Rewards, Talent Acquisition, Internal Communications & Engagement, Employee Experience Design, Insights a& Governance, HR Business Partnering, as well as Diversity & Inclusion.

Under her leadership, Cathay has seen a successful introduction of numerous initiatives that include Total Rewards approach for all employees, modernising Cathay’s staff travel benefits, a company-wide holistic wellbeing programme, digital employee experience programme among many more.

Bosco Leung is the Social Responsibility Lead at MTR Corporation, bringing over 18 years of cross-regional leadership spanning Hong Kong, Mainland China, and the UK.

He began his career as a Management Trainee at MTR and distinguished himself by driving digital transformation and mobility innovations, including spearheading the award-winning MTR Mobile app suite, which earned over 20 regional and local ICT and accessibility accolades.

Building on a multifaceted background in corporate strategy, innovation, and venture ecosystems, Bosco joined MTR’s ESG team in 2022. He has been instrumental in shaping the Corporation’s social responsibility framework and leading transformative initiatives that integrate long-term business resilience with measurable community impact.

Key programmes under his stewardship include Social Inclusion Week, the EmpowerZ Youth Placement Pilot Scheme for diverse talents, Train for Life’s Journeys 2.0 featuring the Social Innovation Challenge, the ESG Project Allies Programme in partnership with NGOs and social enterprises, and the cross-sector Inter-Company Volunteer Week. He also established MTR’s internal Gender Equity Network to foster an inclusive workplace culture, and oversees the Internal ESG Fund, which has catalysed over 30 high-impact projects over the past three years.

Beyond his corporate capacity, Bosco contributes to the broader impact ecosystem as a guest lecturer at HKU and CUHK, a mentor for social innovation and youth development initiatives, and a seasoned adjudicator for prestigious platform including the Hong Kong ICT Awards and HKSEC. His unique synthesis of digital innovation, strategic management, and ESG leadership enables him to deliver a forward-looking perspective on shared value creation and sustainable corporate excellence

My Sustainability Goals for 2026:

Mainstreaming Shared Value Creation (Business Impact = Social Impact):

Moving beyond traditional CSR and philanthropy toward sustainable business models where social returns and commercial success are mutually reinforcing—proving that community investment is a core driver of business resilience.

Calyzing Multi-Stakeholder & Cross-Sector Co-Creation

Fostering deeper, active collaboration across corporations, social enterprises, NGOs, and academia to pool expertise, unlock non-traditional resources, and build scalable, systemic solutions for complex urban and social challenges.

Institutionalizing Inclusive & Empowering Pathways for Talent:

Establishing structured, scalable workplace frameworks across the city that broaden access for underrepresented groups, neurodiverse individuals, and young talents—embedding diversity, equity, and inclusion directly into corporate growth strategies.